Hina and Yahya are the founding force behind this venture. What began in Hina’s cloud kitchen as a passion for baking evolved into a structured business through consistency, discipline, and craft. Yahya shaped that passion into a tangible brand, bringing creative direction, vision, and execution. They operate as a unit: product, identity, and experience built together. Their children are part of this journey, anchoring the business in family values, continuity, and long-term intent. This is not a side project or a trend-driven concept; it is a family-oriented business built with intent, ownership, and permanence.